Today, we have myriads of businesses offering both unique, common products and services. Competition is really stiff and each business is in an arms race, constantly battling to outwit their competitors.
The result? Potential customers are being bombarded and are living in a wash of adverts and offer noise. The typical response from business is to oversell to the point of out right lying. Consequently, as a customer you lose all trust in the offers that are often too good to be true on a daily basis. You are literally overwhelmed, so to maintain your sanity you just switch off and ignore them all. Don’t believe us, noticed any TV, print or Billboards lately…do they even exist anymore. What was the last time you really watched TV, without a phone in your face the whole time?
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